Increase customer loyalty with the CARFAX brand to increase service revenue, boost your reputation, and get quality trade-ins.

Customer loyalty, if not the key attribute, is one of the key attributes of a highly successful shop. One-Time Customers Become Lifetime Customers Turn all of your customers into lifetime customers with the CARFAX Loyalty Program. The program uses the trusted CARFAX brand and data to help your shop build customer loyalty, drive more service revenue, and boost your reputation. The Car Care portal sends the customers email reminds and notifications regarding their vehicles when it comes to oil changes, tire rotations and other services. CARFAX: Put the power of the brand and information to work for you. Increase Service Revenue With More Repeat Customers Build loyalty offering a Car Care Dashboard App for all of your customers to better maintain their vehicles Drive customers back to your dealership for service through reminders and recall alerts  Strengthen Your Ratings and Reviews Get more positive reviews through CARFAX-verified reviews Boost your reputation online with millions of consumers searching for dealers and service centers Improve your dealership's favorites, ratings and reviews with CARFAX outreach

Rely on the CARFAX Brand to Build Trust in Your Dealership

• The CARFAX brand is trusted – your customers are more likely to open and act on service reminders from CARFAX
• The CARFAX brand builds customer confidence in your trade-in process
• 93% of consumers recognize CARFAX—it’s the brand customers ask for by name

• Turn your website visitors into trade-ins with an easy and accurate trade-in widget
• Get trade-in leads from CARFAX Used Car Listings—15 million unique visitors each month
• Reach car owners in your local market right when they are most likely to sell their car

Build Loyalty With a Free CARFAX Report For All Your Customers

• All your customers receive a free CARFAX Report courtesy of your dealership

Expand Your Reach

• Your name appears on the CARFAX Report every time you service a car
• Free ads and listings promote your service center